Anto and Nico on a special edition of Inside MLS in the afterglow of a very successful All Star victory over Chelsea Football Club, but in focus to begin this episode is an interesting chat with Dan Wiersema of Free Beer Movement to take a look at his grassroots movement - Build American Soccer One Beer at a Time - and how the process looks both inside the process and a look at the challenges facing soccer in this very competitive sports marketplace. Not only do we have a chat on soccer and developing fans and media placement overall for soccer in the US, but also we take a moment to reflect on some great beer selections to help fans enjoy the experience all summer as playoff positioning comes into focus after this All-Star victory. Dan gives us some recommendations as well and gives us the view from the street level of converting more and more soccer fans all the time, along with what needs to happen in the media longer term for this sport to take its next step. In the second part of the show we talk about the concept of All-Star games, why they are important in the US sports market and whether this is the best format going forward. This also includes a look back at some positive signs for MLS, how the event seems to be approaching a product closer to the NBA and some suggestions for the future. We also look at the Tim Cahill signing for New York, some shuffling in the strikers for the Whitecaps with Kenny Miller and how these moves might just help both clubs substantially in the second half of the season. More success for Michael Bradley in the summer pre-season, more admiration for Toto Wondolowski and a look at building fans through this key summer time period for Major League Soccer. More on Free Beer Movement: We are a grassroots movement of American soccer fans sharing our passion for the game with, and to educate, not-yet-converted, but willing, friends, family, and colleagues in exchange for a beer here and there. It is a modest idea to create new and future fans of the game through the power of free beer.

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