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COO Erik Stover on The Cosmos Reboot, Emirates and The NASL

Thursday, June 06, 2013

COO Erik Stover on The Cosmos Reboot, Emirates and The NASL


While it remains to be determined if a second edition of the New York Cosmos could match a distinguished legacy built 30 years ago, Chief Operating Officer Erik Stover joins the show to give us his impressions of a new Emirates sponsorship and how the marketplace may never be better for the sport in this country as the newest NASL revival is set for its official reboot this summer. This episode is dedicated to the legacy of the NY Cosmos as a sports trailblazer, a modern trend-setter in terms of how teams are assembled and market themselves, but even more importantly a segment dedicated to a new battleground for the sports dollar in the largest sports marketplace in North America is underway with the last soccer club to conquer that city returns with a bold sponsorship and the potential of a new stadium that should help the ownership recapture its magic. We examine the power of this brand and its legacy, the evolving marketplace as soccer must now compete globally, whether the NASL offers the Cosmos more autonomy than MLS simply in principle and whether the arrival of a stadium has to be matched with a television contract to deliver size and scope to the project. Now the Cosmos await the conclusion of a process in which a bid to the state to build a 25,000-seat stadium, retail and hotel complex at the Belmont Racetrack in Elmont, Long Island, just a dozen miles from Flushing Meadows, where MLS is also trying hard to build a $300 million stadium of its own. Naturally, there was a long flirtation between Major League Soccer and the mythology surrounding the Cosmos, but as this episode does illustrate, the club clearly has its own ideas on how it wishes to maintain its own autonomy, identity and rate of growth even though several major questions remain left to be answered, yet Erik Stover clearly believes that time will prove that the Cosmos philosophy and belief will be proven correct with time.

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